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exploring-live-traffic

Included with Lifetime
$97 forever

Inspects PostHog Web analytics Live tab data — current users online, last-30-minutes pageviews, top pages, referrers, devices, browsers, countries, bot traffic, and the per-minute bot/users charts. Use when the user asks "who is on my site right now?", "what is happening live?", "what bots are crawling me?", asks about the "live tab" / "live dashboard", wants live numbers (last 30 min), or wants help filtering or drilling into the live view. Also covers building product-analytics insights that mirror what the tiles show.

Data & Analytics

What this skill does


# Exploring Web analytics live traffic

The Web analytics Live tab (`/web/live`) shows real-time activity over a 30-minute sliding
window plus a 60-second "users online" count. It is the place to answer "what is happening
on my site right now?" — pageviews, named bots, devices, geo, top paths, top referrers, and
a live event feed.

This skill teaches you (the agent) how to:

- recognize a request that belongs on the Live tab
- read the tile model (what each card shows, where the data comes from)
- manipulate the only filter that exists (host)
- build product-analytics insights that match a Live tile when the user wants
  longer time ranges or deeper drill-down than the live window offers

The Live tab is **not** a HogQL playground — its data comes from a livestream backed by
short HogQL backfills. When the user wants to query "right now" data with HogQL, point
them at the tab; when they want historical breakdowns, build an insight with the patterns
below.

## When to use this skill

Use this skill when the user:

- asks "who is on my site right now?", "what is happening live?", "show me live traffic"
- mentions the "Live" tab, the "Live dashboard", or the live page (`/web/live`)
- asks about live bot traffic ("which bots are crawling me?", "is GPTBot scraping us?")
- wants to filter live traffic by domain / host
- wants to compare what they see on the Live tab to a longer time window — e.g.
  "the live tab shows GPTBot is hammering us, can you give me a 7-day chart of that?"

Do not use this skill for non-realtime web analytics work — for that, use the standard
Web analytics tab (`/web`).

## Tab structure

URL: `/web/live`

The tab has two filter affordances and a grid of tiles. Date range is **fixed**: 30 minutes
sliding window for everything except "Users online" (last 60 seconds).

### Filters

There is only **one** filter on the live tab: the host (domain) selector.

- It comes from `webAnalyticsFilterLogic.selectedHost`.
- It is **shared with the rest of Web analytics**, so changing it on `/web` propagates to
  `/web/live` and vice-versa.
- It is gated by feature flag `WEB_ANALYTICS_LIVE_DOMAIN_FILTER`. If the flag is off, no
  host filter UI is rendered and all tiles show data across every domain.
- Setting the host filter narrows: the SSE stream, the HogQL backfill queries (so the
  initial 30 min is host-scoped), and the "users online" count.
- There is no date picker, no compare control, no property filters, no test-account
  filter on the Live tab. Do not promise the user controls that don't exist.

When the user asks "filter live traffic by domain `<host>`", direct them to the **Domain**
selector at the top of the Live tab. There is no URL param to set it directly — it
persists in `localStorage` via `webAnalyticsFilterLogic`.

### Stat cards (top strip)

| Card            | What                                            | Window |
| --------------- | ----------------------------------------------- | ------ |
| Users online    | Distinct device IDs seen in the last 60 seconds | 60s    |
| Unique visitors | Distinct device IDs in the last 30 min          | 30m    |
| Pageviews       | `$pageview` count in the last 30 min            | 30m    |

### Content cards

| Card                    | What                                                | Notes                                                                                           |
| ----------------------- | --------------------------------------------------- | ----------------------------------------------------------------------------------------------- |
| Active users per minute | Bar chart, new vs returning visitors                | last 30 min                                                                                     |
| Top pages               | Animated leaderboard, `$pathname` + view count      | top 10, 30 min                                                                                  |
| Top referrers           | Animated leaderboard, `$referring_domain`           | top 10, 30 min                                                                                  |
| Devices                 | Breakdown bars, `$device_type`                      | top 6 + Other                                                                                   |
| Browsers                | Breakdown bars with logos, `$browser`               | top 6 + Other                                                                                   |
| Top countries           | Breakdown bars, `$geoip_country_code`               | top 6 + Other; replaced by a Country/City tab card if `WEB_ANALYTICS_LIVE_CITY_BREAKDOWN` is on |
| Bot requests per minute | Bar chart, bot events / minute                      | flag `WEB_ANALYTICS_BOT_ANALYSIS`                                                               |
| Bot traffic             | Named bots ranked by event share, with category tag | flag `WEB_ANALYTICS_BOT_ANALYSIS`; rows are clickable and open an insight for that specific bot |
| Countries (world map)   | SVG world map heat                                  | flag `WEB_ANALYTICS_LIVE_MAP`                                                                   |
| Live events             | Streamed event feed (event, person, URL, timestamp) | last 50 events                                                                                  |

Every tile (except the live event feed and world map) has an "Open as new insight"
button that opens a 7-day Trends query in product analytics. The bot traffic tile rows
are also individually clickable — clicking a bot row opens a single-bot trend.

## Bot detection model

Bots are detected server-side. Three virtual properties are attached to the event before
it lands in ClickHouse:

- `$virt_is_bot` — boolean, `true` if classified as a bot
- `$virt_bot_name` — string, the bot's display name (e.g. `Googlebot`, `GPTBot`,
  `Claude`, `Lighthouse`, `HeadlessChrome`)
- `$virt_traffic_category` — string, the category key:
  `ai_crawler`, `ai_search`, `ai_assistant`, `search_crawler`, `seo_crawler`,
  `social_crawler`, `monitoring`, `http_client`, `headless_browser`, `no_user_agent`,
  `regular`

The Live bot tiles count "bot-eligible" events: `$pageview`, `$pageleave`, `$screen`,
`$http_log`, `$autocapture`. `$http_log` is included because most bots emit server-side
HTTP logs rather than JS pageviews.

## Building product-analytics queries that mirror the Live tab

When the user wants a longer window, a saved insight, a dashboard tile, or to share a
view of what's on the Live tab, build a Trends insight. The "Open as new insight"
buttons in the UI use exactly these recipes:

### Bot traffic breakdown (matches the bot tile header)

A single chart of all bots over time, broken down by name. This is the canonical
"who's crawling me?" view.

```json
{
  "kind": "TrendsQuery",
  "interval": "hour",
  "dateRange": { "date_from": "-7d" },
  "series": [
    {
      "kind": "GroupNode",
      "custom_name": "Requests",
      "operator": "OR",
      "math": "total",
      "nodes": [
        { "kind": "EventsNode", "event": "$pageview", "math": "total" },
        { "kind": "EventsNode", "event": "$pageleave", "math": "total" },
        { "kind": "EventsNode", "event": "$screen", "math": "total" },
        { "kind": "EventsNode", "event": "$http_log", "math": "total" },
        { "kind": "EventsNode", "event": "$autocapture", "math": "total" }
      ]
    }
  ],
  "properties": [{ "key": "$virt_is_bot", "value": ["true"], "operator": "exact", "type": "event" }],
  "breakdownFilter": {
    "breakdown": "$virt_bot_name",
    "breakdown_type": "event",
    "breakdown_limit": 25
  },
  "trendsFilter": { "display": "ActionsBarValue" }
}
```

### Single bot drill-down (matches a clicked bot row)

```json
{
  "kind": "TrendsQuery",
  "interval": "hour",
  "dateRange": { "date_from": "-7d" },
  "series": [
    /* same combined "Requests" GroupNode as above */
  ],
  "properties": [
 

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