geo-report

What this skill does

# GEO Client Report Generator

## Purpose

This skill aggregates outputs from all GEO audit skills into a single, professional report that can be delivered directly to a client or stakeholder. The report is written for **business owners and marketing leaders**, not developers — technical findings are translated into business impact and clear action items with priority levels.

## How to Use This Skill

1. Run the following audits first (or use existing report data):
   - `geo-platform-optimizer` -> GEO-PLATFORM-OPTIMIZATION.md
   - `geo-schema` -> GEO-SCHEMA-REPORT.md
   - `geo-technical` -> GEO-TECHNICAL-AUDIT.md
   - `geo-content` -> GEO-CONTENT-ANALYSIS.md
   - (Optional) `geo-llmstxt` -> llms.txt assessment
   - (Optional) `geo-brand-mentions` -> brand authority data
2. Collect all scores and findings
3. Calculate the composite GEO Readiness Score
4. Generate the client report using the template below
5. Output: GEO-CLIENT-REPORT.md

---

## GEO Readiness Score Calculation

### Component Weights

| Component | Weight | Source Skill |
|---|---|---|
| AI Platform Readiness | 25% | geo-platform-optimizer |
| Content Quality & E-E-A-T | 25% | geo-content |
| Technical Foundation | 20% | geo-technical |
| Schema & Structured Data | 15% | geo-schema |
| Brand Authority & Entity Presence | 15% | geo-platform-optimizer (entity signals) |

### Score Formula
```
GEO Score = (Platform Score * 0.25) + (Content Score * 0.25) + (Technical Score * 0.20) + (Schema Score * 0.15) + (Brand Score * 0.15)
```

Round to the nearest integer. Cap at 100.

### Score Interpretation for Clients

| Score Range | Label | Client-Facing Description |
|---|---|---|
| 85-100 | Excellent | Your site is well-positioned for AI search. Focus on maintaining and expanding your advantage. |
| 70-84 | Good | Solid foundation with clear opportunities to improve AI visibility. Targeted optimizations will yield significant results. |
| 55-69 | Moderate | Your site has gaps in AI readiness that competitors may be exploiting. A structured optimization plan will close these gaps. |
| 40-54 | Below Average | Significant barriers to AI search visibility exist. Without action, your brand risks being invisible in AI-generated answers. |
| 0-39 | Needs Attention | Critical AI readiness issues require immediate action. Your competitors are likely capturing the AI search traffic your brand should own. |

---

## Report Template

The complete report follows this exact structure. Each section includes instructions on what to write and how.

---

### Section 1: Executive Summary

Write exactly ONE paragraph (4-6 sentences) covering:
- What was analyzed (domain, number of pages, date of analysis)
- The overall GEO Readiness Score with context ("XX/100, which places [brand] in the [label] tier")
- The single most impactful finding (positive or negative)
- Top 3 priority recommendations in one sentence
- One sentence on the business impact ("Addressing these recommendations could increase AI-driven traffic by an estimated XX%, representing approximately $X,XXX/month based on current traffic patterns")

**Tone**: Confident, direct, professional. No jargon. No hedging. Write as a consultant delivering findings, not as a tool generating a report.

### Section 2: GEO Readiness Score

Present the overall score prominently:

```
## GEO Readiness Score: XX/100 — [Label]
```

Then break down by component in a table:

```markdown
| Component | Score | Weight | Weighted Score |
|---|---|---|---|
| AI Platform Readiness | XX/100 | 25% | XX |
| Content Quality & E-E-A-T | XX/100 | 25% | XX |
| Technical Foundation | XX/100 | 20% | XX |
| Schema & Structured Data | XX/100 | 15% | XX |
| Brand Authority | XX/100 | 15% | XX |
| **Overall** | | | **XX/100** |
```

### Section 3: AI Visibility Dashboard

Present per-platform readiness scores:

```markdown
## AI Visibility Dashboard

| AI Platform | Readiness Score | Key Gap | Priority Action |
|---|---|---|---|
| Google AI Overviews | XX/100 | [One-line gap] | [One-line action] |
| ChatGPT Web Search | XX/100 | [One-line gap] | [One-line action] |
| Perplexity AI | XX/100 | [One-line gap] | [One-line action] |
| Google Gemini | XX/100 | [One-line gap] | [One-line action] |
| Bing Copilot | XX/100 | [One-line gap] | [One-line action] |
```

Add a brief paragraph explaining what these scores mean: "These scores reflect how likely your content is to be cited by each AI search platform. A score below 50 indicates significant barriers to citation on that platform."

### Section 4: AI Crawler Access Status

Present as a clear table:

```markdown
## AI Crawler Access

| AI Crawler | Platform | Status | Impact | Recommendation |
|---|---|---|---|---|
| Googlebot | Google Search + AIO | Allowed/Blocked | Critical | [Action] |
| GPTBot | ChatGPT / OpenAI | Allowed/Blocked | High | [Action] |
| Bingbot | Bing + Copilot + ChatGPT | Allowed/Blocked | High | [Action] |
| PerplexityBot | Perplexity AI | Allowed/Blocked | Medium | [Action] |
| Google-Extended | Gemini Training | Allowed/Blocked | Medium | [Action] |
| ClaudeBot | Anthropic Claude | Allowed/Blocked | Medium | [Action] |
| Applebot-Extended | Apple Intelligence | Allowed/Blocked | Medium | [Action] |
```

**Translate for the client**: "Blocking AI crawlers is like closing your store during business hours. If a crawler cannot access your site, the AI platform it powers cannot cite your content. We recommend allowing all major AI crawlers unless you have a specific data licensing concern."

### Section 5: Brand Authority Analysis

Present entity presence across platforms:

```markdown
## Brand Authority

| Platform | Presence | Status | Impact on AI Visibility |
|---|---|---|---|
| Wikipedia | Yes/No | [Detail] | Very High — 47.9% of ChatGPT citations are Wikipedia |
| Wikidata | Yes/No | [Detail] | High — machine-readable entity data |
| LinkedIn | Yes/No | [Detail] | High — Bing Copilot and ChatGPT signal |
| YouTube | Yes/No | [Detail] | High — Gemini and Perplexity signal |
| Reddit | Yes/No | [Detail] | Very High — 46.7% of Perplexity citations are Reddit |
| Google Knowledge Panel | Yes/No | [Detail] | High — Gemini entity recognition |
| Crunchbase | Yes/No | [Detail] | Medium — entity validation |
| GitHub | Yes/No | [Detail] | Medium — tech brand signal |
```

**Translate for the client**: "AI platforms build trust by cross-referencing your brand across multiple authoritative sources. Each platform where your brand has an accurate, consistent presence increases the likelihood of being cited in AI answers."

### Section 6: Citability Analysis

#### Top 5 Most Citable Pages
For each page:
- URL
- Why it is citable (structure, depth, E-E-A-T signals)
- One specific improvement that would make it even more citable

#### Top 5 Least Citable Pages
For each page:
- URL
- Why it is unlikely to be cited (thin content, poor structure, missing signals)
- Specific rewrite or restructure recommendation

**Business impact framing**: "Your most citable pages are your best candidates for appearing in AI-generated answers. Improving the 5 least citable pages represents the highest-ROI content investment you can make for AI visibility."

### Section 7: Technical Health Summary

Present the key technical findings in business-friendly language:

```markdown
## Technical Health

| Area | Status | Business Impact |
|---|---|---|
| Core Web Vitals | Good/Needs Work/Poor | [Impact on user experience and rankings] |
| Server-Side Rendering | Yes/Partial/No | [Impact on AI crawler visibility] |
| Mobile Optimization | Good/Needs Work/Poor | [Impact on Google's mobile-first indexing] |
| Security (HTTPS + Headers) | Good/Needs Work/Poor | [Impact on trust signals] |
| Page Speed | Fast/Average/Slow | [Impact on user experience and crawl budget] |
| IndexNow Protocol | Implemented/Not | [Impact on Bing/ChatGPT indexing speed] |
```

**Critical finding callout**: If SSR is missing or partial, highlight this prominently: "Your site uses clien